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Deloitte: Medtech Commercial Transformation: Moving From “Doing Digital” to “Being Digital”
The healthcare ecosystem is undergoing unprecedented changes, compelling medtech manufacturers to rethink traditional commercial models. At the heart of commercial transformation is moving from “doing digital”—applying digital capabilities in an ad hoc manner—to “being digital”—designing and implementing a differentiating digital strategy. By Jay Zhu and Puneet Sharma, Deloitte Consulting LLP.
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