Successful Sellers Seek to Maximize Acquirer Value
Buyer perception of business risk is a key determinant of successful medtech M&A, yet many companies fail to appreciate a potential acquirer’s perspective and how it perceives value. We outline the steps that leaders of earlier-stage companies can take to improve their understanding of what prospective acquirers truly want and thus increase the likelihood of a successful transaction. By Peter Meyer and Oded Ben-Joseph, Outcome Capital.
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