OrthoPediatrics’ Case for a Kid-Focused Orthopedic Business

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ARTICLE SUMMARY:

Backed by a deep-pocketed family fund, 12-year-old OrthoPediatrics is successfully building a brand in the largely overlooked niche of pediatric orthopedics. The company’s recent acquisition of Vilex shows its growing confidence, and also underscores the necessity of a “stick-to-the-knitting” strategy in a field that many believe has limited potential.

Peter Armstrong, MD, had a long career in academic medicine as a pediatric orthopedic surgeon before becoming the chief of staff at Shriners Hospitals for Children, with responsibility for overseeing clinical care nationwide in 2007, when several executives from OrthoPediatrics Corp. unexpectedly called on him at his offices in Tampa, FL.

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