The Social Network: Medtech Needs Defined Strategies

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ARTICLE SUMMARY:

Every aspect of society today has incorporated social media into its day-to-day world, and it’s only logical to assume that the medical device industry will follow suit. But effectively using social media isn’t simply a matter of racking up “likes.”

The argument that digital health proponents often make as to why the healthcare industry needs to step up its game – and quickly – when it comes to digital technologies is simply that if the whole world is incorporating digital technology into its day-to-day existence, how can healthcare not follow along?

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