Fresenius Medical—Making an Integrated Product/Service Model Work in Medtech

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ARTICLE SUMMARY:

Over the last several years, many of the largest medical device companies have begun to think about a move into services as a line extension to their core product businesses, as well as a way of addressing broader challenges their customers face. Fresenius Medical Care, a leader in the dialysis industry, has long operated with a product/services model, which enables its dialysis centers to deliver services more cost-effectively and gives FMC the opportunity to enter into risk-sharing arrangements.

According to reports out of Detroit, General Motors’ decision in December to invest $500 million in car-sharing start-up Lyft, part of a $1 billion investment round, represents a strategic shift for the automotive giant away from cars per se to more of a service-oriented model.

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