As Hospitals Recover, What is Their Appetite for Device Innovation?

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Hospitals are planning their 2021 budgets based on conservative forecasts. What are they expecting and what does this mean for their relationships with vendors and their appetite for innovation?

When COVID-19 came roaring into the US as an unknown entity earlier this year, it slammed hospitals like an “astreroid strike,” in the words of Brian Nester, DO, President and CEO of Lehigh Valley Health Network (LVHN), speaking at a recent program on hospital financial health. Since May, they’ve been rebounding, but still are fighting an uphill battle.

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