The Next Era of Launch Excellence in Medtech
Innovation remains the primary driver of value creation and growth in the medtech industry. However, “lower hanging fruit” innovation opportunities have largely been exhausted, willingness to pay for incremental innovations is diminishing, and competition is growing. Medtechs must invest in launch excellence for success in the next era of industry innovation. By Ilya Trakhtenberg and Nathalie Herman, L.E.K. Consulting.
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