ARTICLE SUMMARY:
Medtech traditionally has shied away from investing heavily in consumer-centric strategies, but that thinking may be overdue for revision. The deal between healthtech companies DarioHealth and Upright highlights relevant trends.
DarioHealth Corp.’s acquisition of Upright Technologies earlier this year for roughly $31 million combines an eight-year-old Israeli company with a broad multi-condition digital health platform and a more narrowly focused digital company which is making inroads into musculoskeletal (MSK) health and related pain conditions.
The deal furthers Dario’s ambitions to become the leading global digital therapeutic platform for managing chronic diseases. While both players are software-driven healthtech companies, their union highlights several trends that are relevant to medical device companies as they navigate the fast-changing strategies of an increasingly digital world.
