How Genomics, Big Data, and Consumerism are Bringing Entrepreneurial Opportunities to Infertility

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ARTICLE SUMMARY:

The field of fertility treatment is ripe for technological and business model innovation, based on technology advances and computational analysis that improves the workflow of clinics and provides the information that patients need to make better choices.

For people struggling with infertility, the process of obtaining treatment is full of hope, emotional tension, and an exhausting mix of mistrust and leap-of-faith loyalty. In vitro fertilization (IVF) offers the best prospects for a pregnancy that ends in a live birth, but the procedure has both a high failure rate and cost.

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