ARTICLE SUMMARY:
Public relations is paramount for device companies to reach the right investors, customers, and users. Must Have Communications’ Marjie Hadad shares some tricks of the trade that she has used to propel her clients into the spotlight and accomplish their goals.
Marjie Hadad represents innovative medtech companies in nearly every clinical area. Hadad has worked in media and public relations for four decades, beginning her career as a TV news reporter and anchor and later moving into a producer role, for which she won a New England Emmy. Hadad entered the PR field in the early ‘90s when she became the media liaison for the consulate general of Israel to New England. From there, she went on to write background papers and speeches for diplomats at the Ministry of Foreign Affairs of Israel in Jerusalem, before turning to commercial PR, and eventually opening her own company and developing a specialty in medical and venture capital PR.
Her PR consultancy firm, Must Have Communications, has since elevated many device, pharmaceutical, and cell therapy companies to the public sphere through strategic public relations programs. Effective PR, Hadad attests, is a critical tool for her clients to help them achieve their goals, whether they be clinical trial enrollment, attracting partnerships, financings, IPO, or other ambitions.
MedTech Strategist spoke with Hadad to find out more about the function and execution of skilled PR for medical device firms of all sizes.
