Rethinking the Medtech Commercial Model

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ARTICLE SUMMARY:

In the US, medtech customers are changing. Ongoing provider consolidation, increased emphasis on economic value as well as a more centralized, administrator-oriented approach to purchasing are among the elements impacting the legacy commercial models of medical device companies. In this Executive Insight, LEK Consulting offers an assessment of how medtech commercial approaches are being reshaped. By Jonas Funk, Stuart Jackson, Monish Rajpal, and Ilya Trakhtenberg, L.E.K. Consulting

Adapting commercial models to the changing US customer landscape continues to be a key priority for medtech companies.

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