Digital Health Monetization Strategies

article image
ARTICLE SUMMARY:

A decade into digital health, innovators and their investors still wonder how they will be rewarded for their investments. The million-dollar question remains: “How do we get paid?” Although payor reimbursement is valuable, there are many other strategies, according to experts from the consulting firm Simon-Kucher & Partners. Companies can advance by stacking multiple payment models for multiple customer targets and various strategic goals. By Chuck Gammal, Jan Bordon, and Chris Barr.

Successful medtech products have traditionally rested on four pillars: clinical validation for important medical needs, regulatory approval, reimbursement, and physician adoption. Now, as medical technology companies approach digital health, the commercial considerations are becoming much more complex, involving new constituencies, new care delivery settings, and more often than not, a lack of clear models by which they can get paid for their innovation.

Articles from Mary Stuart:

Business Strategies

NANS 2020 Brings Science and Evidence to Pain Neuromodulation

The recent annual meeting of the North American Neuromodulation Society presented the latest research on neuromodulation. In this meeting wrap-up, we focus on spinal cord stimulation for pain, which dominated the meeting in terms of attendees and presentations, and where, after 50 years of a “one therapy fits all” paradigm, innovation is accelerating with a new focus on Level 1 clinical trials, understanding mechanisms of action, and personalizing SCS therapy.

Read Article