Positioning Paradigm Spine’s Coflex for a Cost-Contained World

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ARTICLE SUMMARY:

Getting a satisfactory code for new technology is one of the biggest hurdles new device companies face; so Paradigm Spine was pleased when its gamble to pursue a bundled code for its innovative interlaminar stabilization implant paid off.

Coding strategy can seem like a deadly-dull backroom maneuver for innovative medical device companies, but it is one of the riskiest and most important vehicles for gaining commercial traction—and a process that has become trickier in our cost-constrained healthcare system.

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