Paving a Medtech Access Path in Europe: An Interview with Lieven Annemans

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ARTICLE SUMMARY:

Belgian health economist Lieven Annemans says Europe has fallen short in giving the most innovative new medical technologies a chance to prove themselves. But specialized innovation pathways are increasingly cropping up in different countries, and Annemans is floating a “Value of Innovation and Partnership” model that he hopes will facilitate a systematic response to the problem. He spoke to Market Pathways about his proposal.

Efforts to launch a potentially transformative medical technology often run into this paradoxical challenge: contentions that the technology can change the value proposition in healthcare need to be proven by putting it to the test in real clinical care, but healthcare systems are wary and often lack the frameworks to adopt a new, high-price-tag offering without that level of proof already in hand.

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