McKinsey & Co.


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McKinsey helps organizations across the private, public, and social sectors create the change that matters. We have always helped our clients identify and set the direction toward their most important goals.  Today, we go further: working together to turn these ambitious goals into reality.

From the C-suite to the front line, we partner with our clients to transform their organizations in the ways that matter most to them. This means embedding digital, analytics, and design into core processes and mind-sets; building capabilities that help organizations and people to thrive in an ever-changing context; and developing excellence in execution to ensure that actions translate into outcomes, quickly and sustainably.  

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Perspective & Commentary

Creating Macro Value Through Microtargeting in Medtech

Tools are now available to enable medical device companies—both large and small—to utilize big data to better understand product markets and make their sales and marketing efforts more efficient. Welcome to the world of microtargeting.

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