Business Strategies
The Pioneer’s Burden: Maximizing the Value of Paradigm-Shifting Innovations
Developers of disruptive medical technologies face a pioneer’s burden. They’re challenged with monetizing a unique product with no precedent to build upon. The medtech team of the market strategy consultancy Simon-Kucher & Partners shares its perspective on components of monetization strategies for companies offering paradigm-shifting products. By Chuck Gammal, Christopher Barr, Alec Moretti, and Madison Mahoney.
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