Information as Medicine

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ARTICLE SUMMARY:

As payors and providers increasingly turn to bundled care models, medical device companies should consider digital therapeutics, which are accumulating evidence of efficacy and cost efficiency.

Recently we were discussing how it seems that our technology is listening to us. I mentioned that I wanted to go to Iceland and not long after tourism ads featuring geothermal springs in Grindavik began to appear on the side of my screen. You said you wanted to lose 10 pounds by June and were deluged, almost overnight, with emails about weight loss.

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