ARTICLE SUMMARY:
As medtech emerges from several difficult years due, but not limited to, COVID, four key trends will shape the industry going forward: digital innovation, an increased focus on non-acute care settings, omnichannel engagement in commercialization, and evolving supply chain models. By Jonas Funk, Monish Rajpal, Ilya Trakhtenberg, Sheila Shah, and Joyce Sun, L.E.K. Consulting.
Industry leaders in medtech experienced significant market transformation during 2021, precipitated by events related to ongoing structural changes within healthcare, the evolution and juxtaposition of various technological innovations, and, of course, the impact of the COVID-19 pandemic. L.E.K. Consulting has identified four major shifts that are likely to have lasting implications for the entire industry:
