ARTICLE SUMMARY:
Olympus starts its second century with a shift into endotherapeutics for colorectal cancer.
Just a couple of years ago, Olympus Corp. was probably best known for its line of cameras and related products aimed at consumers. But as cell phones have changed the way people take pictures, the company’s focus has shifted away from consumer markets to professional markets, healthcare, and medical devices, specifically. And now as the company celebrates its centennial, it is doing so with a new target: therapeutic devices that expand its footprint in colorectal surgery.
