Inverting the Medtech Value Pyramid: Business Models for the Engaged Healthcare Consumer
Greater patient engagement and an emerging willingness to seek care alternatives as well as technology advancements are facilitating a change to a “below-the-line” business model that targets consumers directly. Medtechs that evolve to support this model could generate significant growth, ward off encroachment from nonmedtech competitors, and expand patient access to valuable medical innovations. By Ilya Trakhtenberg, Chris Holt, Yoni Krupski, and Jonas Funk.
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